企业简介 Company introdu


品牌概述 / Brand introduction

　　maolian/茂连（云南省知名品牌）品牌是茂连茶业旗下知名品牌，是以茂连茶至真至纯的品牌理念主打天然、健康、真实、纯净的产品。

　　 Maolian/ Mao Lian (Yunnan province famous brand) brand is Mao even tea industry well-known brand, is the brand concept, Mao even the main natural tea to the pure and true health, true, pure products.


品牌口号 / Brand slogan

茂连茶至真至纯

MaoLianTeaTo the pure and true



口号解读 / Slogan reading　

　　“茂连茶至真至纯”解读：（释义：茂连茶真实纯净），“茂连茶”简单直观说明茂连茶叶，“至”最好、最、的意思，“真”真实的意思，“纯”纯净、纯正的意思，既连贯起来意思是，茂连茶最真实最纯净。

　　\"Tea to true to pure\" interpretation: (meaning: he even real pure tea), \"tea\" shigeru simple and intuitive that even the tea, the meaning of \"to\" the best and the most, and \"real\" true meaning, the meaning of \"pure\" pure, pure, both coherent rise mean, he even tea is the most real and pure.



品牌文化 / Brand culture

以人为本、诚信立业、至真至纯

People oriented, integrity Liye, to the pure and true



核心文化 / The core culture

　　茂连茶业坚持以消费者为主，全力打造天然、绿色、健康、生态、至真至纯的优质产品，致力提供优质服务。

　　本着诚信经营以质量诚信、价格诚信的宗旨和传承普洱茶千年文化的使命向大众提供高品质精品茂连茶品
茂连茶至真至纯一心做好茶作为核心文化，这是我们不断进步、创造惊喜的根源所在。

　　　You Maoliantea adhere to the consumer oriented, to create a natural, green, health, ecological, true to the quality products, dedicated to provide quality services.

Operating in good faith to the integrity, quality good price purpose and inheritance Pu'er Tea tea culture for thousands of years to the public to provide high quality boutique Mao mission even tea
Mao even tea to the pure and true heart to tea as well as the core of culture, this is we continue to progress, to create surprise lies.



 
企业代号 Ideal and fai


企业代号 / Ideal and faith

第一位数字代表【茂连】企业，

第二位数字代表产品属性工艺(生、熟)，第三位数字代表产品包装形态，第四位代表发行系列代号。

第一位：8
第二位：1至9。9代表产品属性工艺(生、熟)的熟茶，8代表红茶，7代表绿茶，6代表产品属性工艺(生、熟)的生茶，5代表混装盒装类。
第三位：1、2、3、5、6、7等后续产品包装形态，1、2、3、5、6分别代表1饼状，2砖状，3沱状，5盒状，6散状，7礼品盒装
第四位：产品发行系列代号从1号开始向后计数

生饼首位编号：8611
熟饼首位编号：8911

生砖首位编号：8621
熟砖首位编号：8921

生沱首位编号：8631
熟沱首位编号：8931

生盒装首位编号：8651
熟盒装首位编号：8951

生散茶首位编号：8661

熟散茶首位编号：8961

红茶袋、盒首装位编号：8851
红茶散、箱装首位编号：8861

绿茶袋、盒首装位编号：8751
绿茶散、箱装首位编号：8761

混装盒装首位编号8571

The first number represents the [even] Mao enterprise,

Second digits represent the product attributes (raw, cooked process), the third number represents the product packaging forms, fourth delegates issued series code.
The first: 8
Second: 1 to 9. 9 representatives of product attributes (raw, cooked process) ripe, 8 representatives of Black Tea, 7 representatives of Green Tea, 6 representatives of product attributes (born process, cooked tea), 5 representative mixed box class.
Third: 1, 2, 3, 5, 6, 7 and subsequent product packaging forms, 1, 2, 3, 5, 6 respectively represent 1 cakes, 2 brick, 3 Tuo shaped, 5 box shape, 6 bulk, 7 Gift Boxed
Fourth: the product release number starting from 1 count backwards
Fresh cake first number: 8611
Cooked the first number: 8911
Raw brick first number: 8621
Cooked brick first number: 8921
Students in the first number: 8631

Cooked Tuo's first number: 8931

Students in the first number: 8651
Cooked in the first number: 8951
Students loose tea first number: 8661
Cooked tea first number: 8961
Black Tea bag, box first installed a number: 8851
Black Tea powder box, the first number: 8861
Green Tea bag, box first installed a number: 8751
Green Tea powder box, the first number: 8761
Mixed packed first No. 8571


 
企业理念 Enterprise phil

工作理念 / Working concept

　　标准规范、熟知产品、主动积极、热情大方、业绩为王、服务为乐

　　Standard, familiar with the product, initiative, enthusiasm generous, performance, service for the music King



服务理念 / Service concept

　　消费者在我心中，服务在行动中，以服务为乐、标准规范做最好的服务就是无需服务的服务宗旨。

　　The consumer is in my heart, service in action, to serve as the music, Standard Specification for the best service is no service tenet.



合作理念 / The conceptof cooperative

　　诚信、务实、互利、共赢

　　推动商家发展才有自身品牌发展的合作理念

　　Integrity and pragmatic, mutually beneficial, win-win

　　To promote business development has its own brand concept of development cooperation



理想信念 / Ideal and faith

　　理想：所谓理想是在茂连的平台上，不断放大自己的价值，成就共同的事业、成就自己的价值、成就一个心怀梦想的团队。

　　激情：我们能走到今天，是因为激情、认真、理想。激情、认真、理想就是青春的火花、是年轻人的标志、是成功人士的标准，是推动一件事情从量变到质变的档口。成就我们共同的事业，需要每一个茂连人从身边的事情做起。

　　坚韧：折不断、可以弯，即坚强和韧劲。秉承着艰苦朴素、披荆斩棘、敢于胜利的特质，茂连人从来都是脚踏实地走出来的。

　　务实：在日常工作中把小事做好，好事做强，强势做大，事事认真做，这是茂连人的天职，更是茂连人务实的涵义。

团队精神
　　狼性：一起战斗、不怕牺牲、坚韧不拔、敢于胜利、集体胜利、不怕困难、有耐心，这种狼性精神，团队要薪火相传、演绎到极致。

　　团队：没有完美的个人，只有完美的团队；我们兼容并济，吃苦在前、享乐在后。

　　进取：永不满足、永不停滞，我们要带领茂连做大做强，并且在逐步洗牌的过程中，越来越健康。进取精神是茂连的精神。

　　服务理念：用户在我心中，服务在我们的行动中，以服务为乐、标准规范做最好的服务就是无需服务的服务宗旨。

　　铸就精品：茂连坚持品质化路线，以茂连茶至真至纯的品质理念、以精细的生产工艺和精心严格按传统生产工艺和现代高新技术质量卫生监控技制，在传承传统工艺的同时传承不一样的工艺让品饮更健康更高的文化精髓，真实纯净，茂连茶至真至纯的“精致艺术品”的品质。

Ideal and faith

Ideal: the so-called ideal in the Mao even platform, continue to enlarge their value, achievement of common cause, the value of achievement, achievement of a dream team.
Passion: we can go today, is because of passion, seriously, ideal. Passion, conscientiously, is the ideal spark, is a sign of youth, young people are successful standard, is a thing from quantitative change to qualitative change stalls. The achievement of our common cause, need every Mao even people from the side of things.
Tough: break, can bend, that is strong and pliable. Adhering to the plain living, blazing, dares to win, Mao even people always stand on solid ground to come out of the.
Pragmatic: to do simple things in the daily work, good strong, strong and big, do everything carefully, this is Mao even man's duty, it is Mao even pragmatic meaning.
Team spirit
Wolf: fight together, not afraid of sacrifice, firm and indomitable, dares to win the victory, the collective, not afraid of difficulties, have patience, the spirit of the wolf, the team to carry on, deduce acme.
Team: there is no perfect person, the only perfect team; we are compatible, suffer first, pleasure in the latter.

Enterprising: never satisfied, never stop, we will take Mao even bigger and stronger, and in the process of shuffling, more and more healthy. The spirit is the spirit of Mao.
Service concept: customer in my heart, service in our actions, to serve as the music, Standard Specification for the best service is no service tenet.
Cast quality
Mao company adhere to the quality of route, with Mao even tea really pure to the concept of quality, with sophisticated production technology and carefully in strict accordance with the traditional process and modern high-tech quality health monitoring technology, in the traditional arts and craft heritage not as to drink more healthy more cultural essence, true pure, Mao even tea to the pure and true "fine art" quality.